vedrí Instagram Content Brief
3 Posts for @vedri.studio
Account: @vedri.studio
Platform: Instagram (Feed + Carousel)
Content Strategy Summary
Three posts designed to establish vedrí as North Wales' premier virtual production studio — educating the audience on what VP is, showcasing the studio's cinematic capabilities, and building brand authority through behind-the-scenes content.
Accounts Reviewed
The following Instagram accounts were analysed for content style, visual treatment, and engagement patterns relevant to the VP space.
@copilotco — CoPilot Co.
XR/VP studio in Winnipeg. Strong use of educational "How To" reels with bold text overlays (white + red accent on dark BTS footage). Good mix of team culture, tech tips, and behind-the-scenes content. Highlight stories are well-categorised (XR, AI Tools, Virtual Production, Crew, Updates).
View Profile →@dimensionstudio — Dimension Studio
High-end VP studio (5.2K followers). Pinned posts showcase major projects ("Virtual Production for Those About to Die", "Virtual Crowds for Wicked"). Uses cinematic stills with elegant text overlays. Also features press quotes and award posts — great for credibility building.
View Profile →@pixotope — Pixotope Technologies
VP software company. Mix of event promos with bold text ("Join Us At NAB Show"), team/partnership photos, and infographic-style educational posts ("Streamlined XR Setup" with tech diagrams). Uses their blue/purple brand accent consistently across all graphics.
View Profile →@mo_syslab — Mo-Sys
Camera tracking tech company (3.8K followers). Heavy on product close-ups and tech hardware shots. Uses their red brand colour consistently. Good BTS content showing equipment in real-world VP environments. Followed by vedri.studio already.
View Profile →vedrí Visual Identity
All posts must follow the vedrí brand system. The signature look is bold, cinematic, and high-tech — dark backgrounds with electric lime green accents.
Typography: Space Grotesk Bold for headings, Space Grotesk Regular for body. All lowercase for the vedrí wordmark.
Signature Background: Deep #111118 base with radial lime green (#9FCC3B → #B8E040) glows at corners — the cinematic "virtual production" atmosphere.
Concept
An educational carousel that explains what VP is and its key benefits — targeted at filmmakers, directors, and producers who may not fully understand the technology yet. This is the "explainer" post that positions vedrí as the go-to authority in North Wales.
Inspiration: Pixotope's "Streamlined XR Setup" infographic post and CoPilot Co's educational reels with bold text overlays.
Slide-by-Slide Visual Direction
Virtual Production?
Weeks of post.
Endless reshoots.
real + digital
in real time.
as you film it.
studio visit
Detailed Slide Design Notes
Slide 1 (Hook): Dark #111118 background with signature green glow. Large "What is" in white Space Grotesk Bold, "Virtual Production?" in #9FCC3B. vedrí logo lockup in bottom-right corner. Subtle green glow emanating from behind the text.
Slide 2 (The Problem): Dark background. Could use a faded/desaturated image of a traditional film set. White text with the green accent on the pain points. Keep it moody and contrasting.
Image suggestions: background image could be traditional VFX BTS
Slide 3 (The Solution): Split-screen or layered composition — one side showing the green screen studio, the other showing the final composite. Bold text overlay: "VP merges real + digital in real time." Background could use a vedri BTS still from the studio.
Image Suggestion:Composite from our vedri 001
Slide 4 (Benefits): Three key benefits with simple icon-style graphics. Headline: "See the final shot as you film it." Three benefits listed: (1) Faster turnaround — no weeks in post, (2) Creative control — directors approve on set, (3) Cost efficient — fewer reshoots, smaller crews. Use the green accent for icons/bullets.
Image suggestion: BTS shot.
Slide 5 (CTA): Clean, bold. "Book a Studio Visit" with vedrí logo and website link. Green glow background. The strongest visual punch of the set.
Caption
Concept
A polished equipment showcase that highlights the key technology in the vedrí studio. This builds credibility and speaks to the technical audience (DOPs, VFX supervisors, producers) who want to know exactly what kit is available. Think Mo-Sys's product close-up style meets Dimension Studio's cinematic presentation.
Inspiration: Mo-Sys's close-up hardware shots with brand-coloured text overlays, and CoPilot Co's tech-focused content.
Slide-by-Slide Visual Direction
vedrí studio
StarTracker Max
Cyclorama
in person
Detailed Slide Design Notes
Slide 1 (Hero): Wide-angle hero shot of the studio — lights on, green screen lit, camera rig in position. Cinematic grade (slightly desaturated with the green popping). Text overlay: "Inside the vedrí studio" in white + green. vedrí logo bottom-right. Could use a dark vignette to frame the text.
Slide 2 (Camera Tracking): Tight close-up photograph of the Mo-Sys StarTracker Max mounted on the camera rig. Shallow depth of field. Small text overlay: "Mo-Sys StarTracker Max" with a one-line description: "Sub-pixel optical tracking at any frame rate." Green accent on the product name. Dark vignette around edges.
Slide 3 (Green Screen Cyclorama): Wide shot of the full 7.5m × 6m cyclorama — seamless corners, even lighting. Text overlay: "7.5m × 6m" in large green numerals, "Professional Green Screen Cyclorama" underneath in white. Show the infinity curve and the scale of the space.
Slide 4 (CTA): Clean branded slide — dark background with green glow. "See it in person" headline. "Book a studio visit at vedri.studio" with the website URL. Logo lockup.
Caption
Concept
A visually striking before/after comparison showing the raw green screen footage alongside the final composited shot — demonstrating the "wow factor" of VP in a single, shareable image. This is the scroll-stopper. Think Dimension Studio's project showcase posts with clean typography overlays.
Inspiration: Dimension Studio's cinematic project showcase posts ("Virtual Production for Those About to Die") and their before/after reveal content.
Visual Direction
Option A — Static Split Image: A single square image split down the middle. Left side: the raw green screen shot (desaturated, moody). Right side: the final Unreal Engine composite (full colour, cinematic). A thin #9FCC3B green line divides the two halves. Small text at the bottom: "Real-time compositing at vedrí" with the logo.
Option B — Reel / Video: Short 10-15 second reel. Opens on the green screen raw shot, then a smooth wipe/reveal transitions to the final composite. Dramatic sound design. Text overlay appears: "This happened in real time." End card with vedrí logo and CTA.
Design Notes
Use actual footage from a vedrí shoot if available. If not, this could be created using test footage from the studio — even a simple scene (person sitting on the couch on the green screen → composited into a living room/sci-fi/fantasy environment) would demonstrate the concept powerfully.
The key is contrast — the "before" should look raw and unfinished, the "after" should look cinematic and polished. The green divider line ties it to the vedrí brand.
Caption
Posting Schedule & Notes
Suggested Posting Order
1. Post 3 (Before & After) — Lead with the wow factor. This is the scroll-stopper that gets people curious about VP and the studio.
2. Post 1 (What Is VP?) — Follow up with the educational carousel while people are curious. This answers the "how does that work?" question.
3. Post 2 (Inside the Studio) — Close with the tech showcase. By now, followers understand VP and want to know about the kit. This drives studio visit bookings.
General Design Notes for Designer
Format: All posts should be designed at 1080×1080px (square) for feed. Carousel slides same dimensions. If creating reels, 1080×1920px (9:16).
Typography: Space Grotesk Bold for all headings and overlay text. Keep text large and legible — these will be viewed on mobile. Minimum 48pt for headline text on slides.
Colour treatment: All photography should be graded to feel cinematic — slightly desaturated, with the vedrí green (#9FCC3B) as the only accent popping. Dark vignettes help frame text overlays.
Logo placement: vedrí logo lockup (white on dark) in the bottom-right corner of every slide/image. Small but visible.
Consistency: All three posts should feel like they belong together in the feed grid. The dark background + green accent + Space Grotesk typography should be the unifying thread.